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Nutrition Flow One of the ways to gain the lead’s trust — and subsequently their loyalty — is through a periodic nutrition flow that informs this potential customer about the company’s universe: from the products it sells to the values ​​it propagates. It is essential that the Nutrition Flow is structur alongside the company’s Digital Marketing strategy . Add to the Sales Funnel and automation tools, each piece of information taken to the lead solves a question or problem in their life — leading them to think about your company when closing a deal. IF THE There is no point in producing quality content if it is not found by the public.

Relationship with consumers they themselves

To do this, it is important to master SEO techniques — or ” search engine optimization ” in a literal translation. It’s SEO-optimiz content that appears in search engines like Google or Bing — and you can’t achieve relevance on the Internet without it. But make no mistake: optimizing content is not about endlessly repeating a bunch of keywords to get your articles index on the first pages of search engines: you ne to think about some factors such as : Scannability (readability); Charging time; Content size; Visual elements; References to Latest database reliable sources. In addition to these, there are a series of other factors that justify hiring professionals specializ in optimizing content for Digital Marketing.

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Landing Page Landing Pages are like virtual business cards ; It is usually the first contact a person may have with your company. It is the information contain there that will turn your blog visitor into a lead, or even a fan, if your company manages to offer quality ucational material that helps that person solve problems. Landing Pages also serve to showcase your best work and convince someone who is already a lead to close a deal with your company, instead of looking for a competitor in your sector. As it is “the bridge” between content and EG Lists commercial contact , landing pages are consider one of the most important elements of Digital Marketing.

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