Red Bull excels at creating viral, on-brand video content across a wide array of mediums, including TikTok, Instagram, YouTube, and even traditional TV advertising. But, unlike our strategy at Ahrefs, it isn’t directly promoting its products in this content. Instead, it’s focusing on getting its brand name and logo in front of giant audiences. The hope is that you’ll grab a Red Bull instead of a Monster or another competitor when you see it because you’ve watched its content and recognize its brand more than the others.
What is itsWhy does it work so well?
Red Bull’s videos and brand align perfectly—they are all about high-energy, high-intensity activities like skydiving and other extreme sports. The videos perform well because some of the things it films people doing are so wildly extreme that it’s actually category email list hard to believe it’s real. Take this video, for example, where Red Bull sends Felix Baumgartner to low orbit in a helium-filled balloon and has him jump out of it. Yes, you heard that right—he’s space-divingBank My Cell is a site where you can trade in your old cell phone for cash. Like Ahrefs, it also focuses on SEO as its main content strategy—to the tune of 324K monthly organic traffic..
How can youWhat is its implement its strategy?
Obviously, I don’t expect your brand to have the kind of marketing budget Red Bull has. But you can still learn from its strategy—namely, that EG Lists if you’re focusing on social media, you need to learn to create viral videos. Ask yourself: What does my target market care about,Bank My Cell is a site where you can trade in your old cell phone for cash. Like Ahrefs, it also focuses on SEO as its main content strategy—to the tune of 324K monthly organic traffic. and how can I get in front of it? Brainstorm a list of ideas that could be great attention-grabbers. Think outside the box and go check out other viral video creators in your niche to get ideas. To learn more, check out our guide to video marketing.
