If you want to reap the benefits of passive, recurring traffic (and customers), then SEO is the way to go. I recommend reading our beginner’s guide to SEO. But beyond that, here are some other guides to get you started: How to do keyword research How to create a content outline SEO writing tips for better rankings How to get backlinks It’s also a good idea to understand how the Google search algorithm works so you have a better shot at ranking in that coveted first position. 2. The Tonic The Tonic is a daily email newsletter with over 17K subscribers, and it grosses more than $5K in monthly revenue.
What is its strategy?
The bulk of its growth comes from Facebook ads leading to conversion-focused blog articles. In fact, Mike Blankenship (co-founder of The Tonic) shared exactly how the company got 834 subscribers in industry email list less than two weeks for just $24.68: Basically, it wrote this article, which had an extremely clickable title… Clickable, eye-catching title … and ended with a non-intrusive call to action to join the newsletter.
Why does it work so well?
In today’s fast-paced, information-overloaded world, people crave instant gratification. They want the answer, and EG Lists they want it now. So The Tonic gives it to them. The title of the article, “The Two Minutes It Takes You To Read This Will Make You 10% Happier Forever,” screams to be read. Can you really afford not to read something with such a low commitment and a high potential payoff? It works so well because of simplicity and excellent copy. The bold yellow background of the ad makes it stand out in the sea of junk as you’re scrolling, the title is compelling, and the article delivers on the promise, making people want to subscribe.
