From wireless headphones to small business VoIP solutions, some products and services are essential all year round, rain or shine, summer or winter.
However, there are also products whose demand varies depending on the season. This means that some products are searched for more frequently depending on the season or specific date.
These seasonal products can be divided into two categories:
Time-centric – Broad time periods, think seasons and months. For example, shorts and t-shirts are more searched for in the summer, while hot chocolate and scarves are more popular in the winter.
Seo Keyword Research is Absolutely Essential
Event-Oriented – Refers to specific dates and holidays, such as Christmas and Easter.
But even if your product isn’t strictly seasonal, you can still rank Ws Data high in essential search engine rankings by adjusting your SEO strategy for that specific time of year.
Adjusting your strategy may sound complicated, but it’s actually not that difficult. To help, here are five tips to maximize your website’s seasonal SEO.
Analytics lets you know which terms are searched for most, so you can use it to make your content more relevant and improve your rankings on search engine results pages.
Seasonal Content Plan if You Sell Candy
It’s worth remembering that different keywords are more popular in different regions. So narrow your analysis to specific regions and tailor your content to each region.
For example, Thanksgiving is a big keyword in the United States EG Lists but less important in other countries. Likewise, some countries celebrate public holidays on different dates, such as Mother’s Day.
Lastly, keep in mind that seasons vary depending on the hemisphere, so in Australia you’ll be looking for swimsuits, while in the US you’ll be looking for gloves and scarves.
