Content for sales enablement: advice As mention previously it is essential that the contents of a sales enablement strategy are develop to answer the questions of potential customers and that they are functional to speing up the sales process. This content is written by the marketing team as an answer to these possible questions so that the sales manager can provide clear and comprehensive answers to potential customers informing them.
It is Important to Remember
That this content must be able to be provid to prospects at any time following a logic of correspondence between the type of content and the phase of the sales process in which Business Database they find themselves . To achieve optimal results it is crucial to provide the prospect with the right content at the right time. Content types and topics There are different types of content that the marketing team can develop for a sales enablement strategy. The main ones are: blog articles video guides or ebooks product or service presentations FAQ (Frequently Ask Questions) successful cases.
The type of format chosen
Does not affect the topic of the content but it is important to carry out an analysis to understand in which form the contents are most appreciat by your company’s target audience. Not only that it is equally important to understand which type of content can best adapt to the message and information to be convey in order to guarantee the drafting of optimiz content. Speaking of the topics cover the starting point for content development should be the concrete EG Lists experience that the sales team has when interacting with potential customers: what do they want to know? What concerns do they have about the product or service?