Email preference centers allow you to get to know your readers on a whole new level. Penguin random house’s preference center A personaliz send shows people content that’s relevant to their interests. After all. You wouldn’t market sci-fi to a romance novel enthusiast. Or vice versa. But how does the publisher know which books the subscriber likes? In this case. Penguin random house sent the subscriber a link to a preference center to select the most appealing book genres. Using that information. All of the newsletters that this subscriber gets are now customiz.
Why it works
Why it works This email newsletter example illustrates why customization pays off. Before doing a mass send. Remember that personaliz emails get 6x the transaction rates. Penguin random email list house’s email example also highlights multiple book genres and. By encouraging subscribers to update their reading preferences. Increases the lifetime value of their subscriber base. When you’re trying to please everyone. You ultimately please no one. That’s why customization can be so powerful; it makes everyone on your list feel heard and paid attention to.
Seo giant moz sends out a semimonthly
The moz top 10 Seo giant moz sends out a semimonthly email newsletter to share 10 of valuable. Recent articles about search engine optimization and digital marketing. Even better. They don’t stick EG Lists strictly to their own content. Choosing to curate the best they can for their readers. These kinds of roundups can be relatively low-lift for businesses to put together — for example. You can throw a google alert on a trending topic or relevant keyword to make compiling your top 5 or top 10 easy.
