Apple Business Connect The awareness phase which is also the one with the highest conversion rate. The lead who has already downloade the offer describe in the previous point (therefore recognize by the system) is offere more in-depth content, suitable for the consideration phase.The contact who downloade the content for the consideration phase sees a […]
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Know your competition
Know your competition scale to generate and nurture leads , while the sales force will be able to propose them during telephone or face-to-face meetings. If the content provides value, creates a feeling of security in prospects and answers their questions, it will contribute to the achievement of the objectives set by both marketing and […]