There’s enough meaty. Relevant content to prove that they aren’t trying to be salesy or spammy. Instead. Fizzle offers a peek behind the curtain. Often using a first-person pov to establish intimacy and expertise. Apartment therapy Content will always be king — especially when it comes to email — but the value of great imagery can’t be understat. In fact. Images can be just as important as the copy in your email newsletter. Apartment therapy does a great job of selecting images for its newsletter. Each image is crisp. Clear. And directly relat to an article in the newsletter.
Why it works Apartment therapy knows
Why it works Apartment therapy knows why people come to their website: to look at beautiful photos of dreamy apartments. They apply that same knowlge to their email newsletter. It’s a core asia email list pillar of their brand to lead with visuals. Because a home is a physical and emotional experience before it can become a digital one. Research shows that content with relevant images gets 94% more views than just blocks of text. Text can be intimidating. And an email newsletter that’s too text-heavy will have users clicking “delete” within seconds of opening.
Relevance is key here
Relevance is key here. In other words. The images you select should complement the content. (if you’re having trouble finding relevant images. Check out this list of eight free sites to get images for your newsletter.) Bloomscape is a direct-to-consumer (dtc) brand that sends EG Lists houseplants straight to your door. Everything from low-light and low maintenance ones like zz plants to finicky fiddle-leaf fig trees. Bottom line. Bloomscape brings you an instagram-worthy plant jungle with the click of a button.