Choosing an e-commerce platform
Is a fundamental step, often the primary factor responsible for the success or failure of an e-commerce business.
This decision is even more important when we are talking about small businesses that have to manage limit budgets and ne solutions that can maximize the investment already in the short and mium term.
Magento or for an e-commerce?
This is the dilemma. We have already illustrat as an e-commerce platform and what reasons lead us to prefer it over many other solutions. Now we would also like to explain to you, based on our experience in developing and managing online shops, when it is best to choose between Shopify and Magento. We do not think it is correct to label one of the two platforms as superior to the other, instead we think it is essential to determine your nes and choose accordingly.
For example, managing complicated data special database types like geographic or time-series data, a specialized database is made for those particular use cases. For particular applications, it improves retrieval, storage, and performance.
Magento eCommerce
Magento is one of the major players in e Длинные эмодзи: Значение эмодзи в тексте -commerce, a very powerful but equally complex cms. Today when we talk about Magento we refer to Magento 2, the most modern, efficient and high-performance version of the cms. Those who already have an e-commerce with Magento 1 will have to consider migrating to the new version or changing platforms, since updates and support for version 1 end in June 2020.
For example, we talkat length about dedicating a real saga to it. We really believe it is important to consider this Saas as a new e-commerce platform also for the ease during the migration phase.
Shopify eCommerce
Shopify is the new entry in the world of e-commerce, an effective all-in-one solution that has become popular in a very short time thanks to its simplicity of startup and management. Shopify allows you to create flexible and high-performance e-commerce, e-commerce that is easy to manage and navigate. The development times of an e-commerce site with Shopify are much shorter than with Magento but obviously each case must be evaluat in order to choose which of the two e-commerce platforms is the most suitable solution for you.
Magento vs Shopify: Which One Should You Use to Build an E-Commerce Site?
We have introduc two of the most widely bjb directory us tools for but we have not yet identifi the features that interest us most to choose which of the two is better. Let’s see some together. In this second part of the article we will provide some information about these two powerful tools to understand which is the most suitable for creating your own store.
Magento and Shopify: Hosting
Among the most frequently ask questions found online, in fact, we find: is Magento or Shopify better for an e-commerce in 2023? What costs does Shopify have? And the Hosting plan? Let’s try to give some answers together.
Shopify is a cloud-bas platform that is access via subscription, completely manageable independently without having to resort to external hosting services. With Magento you ne to equip yourself with a high-performance server, configure it and be able to manage its problems.
Backend and frontend customization
Shopify was born with the main code protected but already with a good number of tools and customization options, with the possibility of developing new ones ad hoc or switching to the advanced version However, if your business requires extreme customizations, Magento – being an open source software – is certainly more flexible to this kind of requests, but also more expensive.
Shopify allows total control on the frontend side even if the heart of the platform is not accessible, to ensure greater stability and integrity of the system. Magento, on the other hand, is completely customizable at the code level, but this obviously requires significant development skills.
Ease of management and business size
Shopify is a really easy platform with an intuitive and easy to learn administration interface. This also reduces the probable errors made during the ordinary management of the shop. Magento on the other hand has a more complex and articulat backend, suitable for those who are already familiar with that type of software.
Both platforms allow the insertion of an unlimited number of products. However, our experience tells us that Shopify is suitable for both small and mium-sized stores (up to a few thousand products) and for e-commerce of medium and large companies with high turnover volumes through the On the contrary, Magento is more suitable for stores with tens of thousands of references.
Site Performance
With Shopify the server’s transmission bandwidth is unlimit and is automatically adjusted depending on the accesses generat, while in the case of Magento in the presence of a traffic peak it is advisable to have a good system administrator on hand with a plan B to avoid problems with the site.
Apps and Plugins: How to Integrate New Features into Your Shop
Magento Marketplace has been offering a wide variety of solutions for years that allow you to integrate new functions for your shop, with costs usually ti to just the purchase of the module and the expert who takes care of the installation. Shopify, on the other hand, has a younger App Store but with a growing number of apps that are continuously integrat by developers, to allow you to add features to the store. The various applications are manag with the payment of monthly fees or a one-off fee with the possibility of a trial period prior to purchase.
Marketing: Intuitive or Cumbersome?
On both platforms you can work on the SEO side of the products, you can integrate email marketing automation platforms, promotional activities with coupons, free shipping, product reviews or apps to sell on external marketplaces. That said, the differences are essentially two. Shopify wins on the simplicity front, as its apps are more intuitive than Magento plugins even for non-“experts” and allow you to change configurations more quickly without necessarily having to contact the webmaster every time. On the other hand, Magento, unlike Shopify, integrates planning tools useful for marketing.
Multichannel
Shopify wins this challenge since it has numerous native integrations thanks to the partnership with Facebook, for example, which allows you not to have to leave the social network if you want to buy a product. Magento requires more study and research for a customiz solution for multi-channel sales.
Support and assistance
Shopify is almost unbeatable with a personaliz assistance service 24/7, able to guide in the configurations, in solving problems, doubts, or find solutions to malfunctions that are usually very rare. Magento being an open source platform does not have customer care services dicat to customers (available only in the enterprise version). In case of problems you can turn to the community of developers without guarantee of certain answers and solutions.
Costs and Times: How Much Does Shopify Cost? And Magento?
How much does Shopify cost? Shopify offers 3 subscription plans, for a maximum of $299 per month in the standard version, to which you ne to add specific functions if needed. For medium and large companies with a high level of turnover and/or number of products, the Shopify Plus version is available with advanc functions at a cost of 2000 euros per month . In both cases, it is best to turn to experts for the initial configuration of the template and apps to ensure the correct functioning of the online shop and start selling.
Magento, on the other hand, being an open source software, does not have a fee to pay for use, but requires a team of Magento developers for the initial configuration and installation. After that, it requires a fairly structur server with a monthly cost that can vary from €100 for shops with basic nes to a few thousand euros for multiple stores on a dedicated server. All the more reason, Magento requires the constant support of developers to install, configure, and develop everything, with increasing costs and significant times for mium-high complexity solutions.
Graphic layout
Generally speaking, the graphic potential is the same for both. With Magento you have a vast choice of themes, but each customization requires constant intervention by developers. With Shopify there is a more limit number, but definitely in line with the latest visual trends, which is why there is less ne for intervention by developers.
Updates
Magento is a very complex system and even updates make security more expensive. Shopify performs painless and invisible updates for users, with which new features are always integrat
Shopify or Magento then?
Obviously we are faced with two excellent solutions to start an e-commerce project, with differences that as we have seen consist mainly in the budget available and the availability (or not) of dedicat development skills. Magento is certainly a tool as powerful as it is complex and expensive , unlike its competitor that is simpler and more streamlin.
Shopify , on the other hand, is today the most agile, easy and fast e-commerce platform to open an online shop in a short time and immediately focus on its success. A small to medium business or a startup with limited budgets can thus afford to publish its site in a few weeks, save on development costs and divert a good part of the available resources into marketing strategies that work.
So for you, is Shopify or Magento better ?
