You will understand the importance of tracking the roi for each and every one of your initiatives or activities. Your digital marketing roi dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric. You’ll be able to tell if your investments are yielding tangible results. In this case. The higher the roi. The better. A solid roi means that your campaign spend is effective. Should your roi prove to be low. You’ll be able to drill down into your weakest areas and adjust accordingly. Read: targets and kpis: your essential toolkit for more practical steps on working with the right kpis for digital marketing.
How to avoid vanity metrics kpis
How to avoid vanity metrics kpis for digital marketing that don’t matter (or offer little value) are sometimes referre special data to as ‘vanity metrics’. These are numbers that you might want to change. But they don’t actually tell you a lot about actions that you can take to make decisions that help you meet your business objectives. A general rule of thumb is to stick with action-base metrics that tell a story about customer experience. You can choose them by starting out with some key business objectives. Take google analytics for example. Some metrics. Like page views and impressions. Could be considere vanity metrics. We all want ‘more’ of them. But are they actually giving you enough information to take an action? Not necessarily.
Sales conversions
Sales conversions. On the other hand. Give you a reason to act: if they’re low. We nee to see why. Is the checkout feature on our e-commerce EG Lists site working properly? Is there something down on the website? Has an amazon listing droppe in ranking? And so on. One of the best ways to succee with kpis for digital marketing is knowing what to avoid. Here are the five types of vanity metrics you should take with a huge pinch of marketing salt. 1. Be wary of huge spikes in website traffic more website visits imply your marketing team did something amazing. Right? Not always. More visits to your website is usually a good thing.
